Colgate teams up with Lego for latest kids brushes

Colgate teamed up with Lego to launch the Colgate® Bionicle™ power toothbrush prior to Christmas. "The battle of good versus evil... Coming to a kids bathroom near you!" Was the catch phrase developed for kids looking for a a fun and exciting adventure story in their very own bathroom!

Created especially for children by the Lego® company, Bionicles use ancient Greek and Roman mythology to create an exciting battle of good versus evil. According to Matoran Legend, there are six mighty heroes called the Toa Nuva's. Each are powered with the special Toa mask to help rescue their island of Muta Nui from darkness.

Each of the new Colgate Bionicle toothbrushes comes with it's own Mask of Power, which fits perfectly with the Bionicle action figures. They have a slick robotic-style handle and have a small oscillating head with extra soft bristles suitable for children.

They are fully interactive with all Lego Bionicle characters and are available in the three most popular heroes: Tahu, Gali and Onua. RRP is $11.99.

Another new Colgate Lego toothbrush features Lego's popular Jack Stone(tm) figurine in an interactive and collectible toothbrush that makes brushing teeth fun for children.

The four differing designs of the new toothbrush feature an easy to hold handle in the shape of a space rocket; a Jack Stone Lego figurine that attaches to all Lego toy sets; and free stickers for kids to decorate their rocket toothbrush. RRP is $5.99.